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Low-cost vs. Premium Massage Chair Brands

With a growing aging population and increased focus on a preventative and holistic approach to health, the massage chair industry has seen a rise in popularity in recent years.  As with any product category with improving market size, there are increasing number of massage chair brands today in the U.S. It has also attracted many cheaper off-brand massage chairs that range anywhere between $500 to $3000. It is easy to find them on online stores like and Many companies also advertise heavily on FaceBook and other social media platform to attract online shoppers looking for just low-priced massage chairs. What is amazing is that it is estimated that there are over 60 independent brands of massage chairs today in the U.S. The vast majority of these low-cost massage chairs are generic factory chairs that anyone can order from Chinese factory and can custom label them with their own branding name in the U.S. Needless-to-say, it has become very difficult for U.S. consumers to sort through this crowded market space.

These low-cost chairs have a niche space in the massage chair industry as it provides option for customers with tight budget and it also introduces massage chairs to many new customers who are dipping their toes in this product category for the very first time. However, there are few important considerations when you are thinking about choosing the low-cost massage chairs over the more premium massage chairs that ranges between $4000 and $10,000+.

  1. Warranty coverage can vary significantly between c